Berlin Startup: Readmill
Reading has been a solitary activity. But two Berlin-based Swedes hope to change this. They’re close to launching new software called Readmill, which promises to create a social network for bookworms to share their reading habits, margin notes and recommendations.
The pool table in the living room is covered by a wooden slab, a second room is full of boxes, and David Kjelkerud still has no idea how the coffee machine in the kitchen works. There’s simply no time for such trivialities. He is, after all, feverishly building a start-up. Two months ago he moved from Stockholm to Berlin with his co-partner Henrik Berggren to catapult book reading into the Internet age.
The duo is finalizing the last pieces of Readmill, an intelligent bookmarker for digital books. In their shared office space in Berlin’s central Mitte district, also occupied by start-up Amen, a flurry of development is going on, interrupted by tech conferences, presentations for investors and the search for cooperation from E-book industry players.
The goal is to transform book reading into a social activity, bringing together readers via their e-readers, and to grab a share of the booming E-book market. Other companies have their eye on social reading as well, such as the platform LovelyBooks. But Readmill, set to go live soon, wants to take the idea even further.
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