Apture Startup highlights
Apture Highlights allows you to highlight any word or phrase on a page and instantly bring up search results in a window. The startup brings results from lots of sources including YouTube, Twitter, Houseandhotel Wikipedia, Google and more for extra context around content. The browser add-on is available for Chrome, Firefox and Apple’s Safari browsers. Google has already acquired Apture. Financial terms of the deal were not disclosed. Before the Google deal Apture has raised $ 5,0 million from Beau Vrolyk, Paul Maritz, Steve Taylor, Clearstone Venture Partners
Apture aims to plug the “search leak” that the company says is taking place with content on the web. Apture highlights a search leak as when a users is reading content, wants more information about a keyword or phrase and then opens another browser tab to search for the information on Google, Bing or Yahoo. The downside for the content publisher is that the user disengages with the actual content by leaving the page.