1,2 billion a year in mobile ads, why not?
Facebook is not advertising yet on mobile platforms. Yes, that hasn’t stopped people from speculating on what it will mean when it does. The latest: an estimate of how much the social network stands to make from mobile advertising: $1.2 billion a year in the U.S. and its five biggest markets in Europe — the UK, France, Germany, Italy and Spain.
The numbers come from UK-based analyst firm Mobile Squared, which also has worked out that Facebook will be making an average revenue per mobile user of around $6.5 per year — some $2 more than Facebook currently makes per users online, using figures supplied in its S-1 earlier this month