Startup Aging2.com 50++
Digital natives are the age group that currently ranges from early teens to early thirties. These are the people who grew up with the internet, who could illegally download before they reached high school and who are also typically the target market for new technology and applications – perhaps because these companies themselves tend to be founded by Gen Y entrepreneurs.
But what about the rest of the population – a population that is rapidly ageing in OECD countries? By focusing on the Gen Ys, aren’t tech founders missing out on a massive market and the opportunity to really make a difference in the lives of older generations?
Stephen Johnston, the founder of global network Aging2.0.com, is well aware of – and something he is working on changing by bringing together innovators and startups working on solutions to improve the quality of life for over-fifties.
Keep goin Stephen….