Sponsor Pay
SponsorPay a cross-platform social advertising solution, is continuing its international expansion with the establishment of a subsidiary in Japan, SponsorPay K.K., as well as close cooperation with regional ad network LinkShare JP. With local relationships being a key success factor in Asia, SponsorPay’s Japanese team will focus on driving business development in the region. The company’s set up of a Japanese subsidiary comes hot on the heels of the foundation of US-based SponsorPay Inc. announced last month. According to the Japan Online Game Association (JOGA), the country’s social games market saw $2.98 billion of revenue in 2010 while other online games generated $1.68 billion. With the Japanese smartphone industry also surging ahead and a booming mobile app economy, the country presents tremendous opportunities.