Berlin startup txtr & Toshiba
txtr will provide eReading solutions and a versatile eBook catalogue for Toshiba’s tablets and PC devices in Europe. txtr eBook platform and content will be connected to Toshiba’s European digital media platform, Toshiba Places. Users will be able to easily download the new txtr “Toshiba Places edition” AndroidTM app on all AndroidTM powered tablets. The txtr eReading app is fully optimised for AndroidTM 3.0 (Honeycomb). eBook content from txtr will also be available in the Toshiba Places portal preloaded on all PC devices in Europe.
txtr, a fully independent company backed by 3M, has the largest catalogue of commercially available multi-language eBook titles across Europe and has a proven technology infrastructure. The company operates its eReading platform with apps and local eBook catalogues via digital distribution and carries out invoicing in local currencies in numerous countries around the world. In addition to a catalogue of more than 400,000 titles to purchase, txtr will give Toshiba Places users access to more than two million free titles. The local eBook service from Toshiba and txtr will be launched in Germany, Austria, Switzerland, Italy, Spain, the United Kingdom, Ireland, Belgium and The Netherlands. A generic international version of the service will be available in the rest of Europe.
Europe is still behind the US with respect to the average eBook penetration, but the gap is narrowing with growth figures of over 200% per year* in countries such as Germany and The Netherlands.
Keep goin, txtr.